Social Marketing
This project was developed for a social marketing class, where the objective was to identify and address a community issue. I chose to focus on a challenge within my school and created a campaign to raise awareness and promote change. Throughout the course, I refined my skills in graphic design, using visual elements to enhance the campaign’s impact. This project showcases my growth in both strategic communication and design, highlighting the power of visuals in social marketing.
This was the process of our social marketing campaign. Through these steps, we got a deeper understanding of what our goals were for the campaign and how to achieve them.
These were our biggest learning throughout the whole course.
This was our market segmentation. Through this process, we narrowed down who our campaign would be aimed at.
These were our 2 creative assets, they are simple but have a clear purpose. The one on the left is the campaign poster promoting productive work stations over beanbags. The right one is a proposed tracker of the work stations to hold yourself accountable and stay more productive.